In the online world of marketing, you can easily find a moment to step back and analyze what’s going on in your business. If you are like most businesses your goal is to make a lot of money, but without the right techniques or resources in place, this can be difficult. One of the most important tools you should take advantage of is the sales funnel. Find out how you can make your sales funnel the most effective. Let’s have a look.

1. Traffic – The minute someone opts in to your list and provides you with their information on your squeeze page, your sales funnel starts. If you don’t have a proper landing page or squeeze page you have no way of building the list or building your sales funnel. Visitors will simply leave and go to another website. Your goal is to keep people on your site for as long as you can and have them opt in and agree to send them information via your auto responder. Generating targeted traffic is the beginning of your success. 

2. Communication – You need consistent communication so that you are able to keep your prospects interested and build trust in you and the products or services you have to offer in the next step in the sales funnel. If your auto responder communication doesn’t contain value, you risk losing these potential customers. You need to build trust because then your prospects are more likely to spend money. Regular communication needs to communicate you have quality information and it will also filter out those that are not really interested.

3. Marketing -   After you develop the relationship you will be able to promote more of what it is you have to offer. You are still working on building that trust and as you continue to provide useful information they will begin to look forward to your auto responders and what it is you have to offer. 

4. Selling at the front and back end – Now, you are ready to sell at both the front end and the back end, to build a profitable sales funnel. 

Your list is growing, and you have accomplished the tough first steps – you are on your way to success. You have the steps now to build an effective sales funnel and reap the benefits it can offer with increased sales and increased profits.